Xa kufikwa kwintengiso, okokuqala, ndiza kwabelana nawe ngemeko eqhelekileyo:
Ixhegokazi lathi liza kuthenga ama-apile laza labuza ngeevenkile ezintathu. Elokuqala lathi, "Ama-apile ethu amnandi kwaye amnandi." Ixhegokazi lanikina intloko laza lahamba; umnini-venkile okufutshane wathi, "I-apile yam imnandi kwaye imnandi." Ixhegokazi laza lathenga iidola ezilishumi; kwivenkile yesithathu, umnini-venkile wayecinga ukuba ixhegokazi lithenge ama-apile kwabanye kwaye ngokuqinisekileyo alisayi kuphinda lithengise, ngoko ke lambuza nje lathi, "I-apile yokuqala imnandi, uyithenge njani eyesibini imnandi kwaye imnandi?" Ixhegokazi laza lachaza iimfuno zalo zokwenyani, "Umolokazana wam ukhulelwe. Uyakuthanda ukutya i-muncu, kodwa udinga nesondlo." Ivenkile yaphulaphula oku yaza yalandela ithuba lokuthengisa i-kiwi yabo yathi, "I-kiwi yam imnandi kwaye imnandi, ikwasisiqhamo esifanelekileyo kakhulu kubafazi abakhulelweyo, esityebileyo kwi-iron kunye neevithamini ……" Ekugqibeleni, ixhegokazi lathengwa iidola ezingama-80 ze-kiwi.
Eyona nto iphambili kweli tyala ilula kakhulu. Ivenkile yesithathu ifumene inani elikhulu lentengiso, kuba yiyo kuphela eyayiyibuzile ngeemfuno zokwenyani zexhegokazi.
Ngempelaveki, inkampani yethu inike isebe lentengiso ithuba lokufunda ngaphandle, kwaye eli tyala lingasentla labelwana ngalo kolu phononongo. Ngokufanayo —– umgaqo, ishishini lokuphosa iipayipi alikho ngaphandle. Ingqiqo yethu eqhelekileyo kukuba umbuzo ovakatyelweyo kukufuna izixhobo zokufaka iipayipi, kwaye iingxoxo ezijikeleze le mveliso, zithatha lula ukuba izixhobo zokufaka iipayipi ziimfuno zomthengi. Kodwa umbuzo olula ukuwutyeshela ngulo: kutheni eyifuna le mveliso? Wenza ntoni ngale mveliso? Ngawaphi amathuba emarike abathengi abawadingayo, kwaye singabanceda ngantoni? Namhlanje, bonke abasebenzi baxoxe ngesi sihloko singasentla kunye: silubonisa njani ngokupheleleyo ixabiso lethu kunxibelelwano nabathengi bethu?
Ekupheleni kwengxoxo, kukho ingcamango echukumisayo: ukwakheka kweendleko. Xa kufikwa kwixabiso, sihlala sicinga kuphela ngexabiso lezixhobo zokufaka iipayipi esizithengisayo. Nangona ixabiso leepayipi zethu libonakala lingekho phantsi kwimarike, xa lidibene nobomi benkonzo yalo, iindleko zomngcipheko, iindleko zokusetyenziswa kunye nezinye izinto, ixabiso leemveliso zethu liya kuncipha. Ekugqibeleni, siya kuba lolona khetho lufanelekileyo kubathengi.
I-DINSEN ayizange iyeke ukukhawulezisa indlela ehlola ngayo iimfuno ezinzulu zabathengi. Injongo yenkampani kukufumana inzuzo enkulu, kodwa ukunceda umthengi ukuba afumane inzuzo ayifunayo sisiqalo sokuba sifezekise iinjongo zethu. Ukuphucula amandla enkonzo kunye nokuvumela abathengi ukuba baqonde ngakumbi ixabiso elikhulu lentsebenziswano nathi kukuphucula esiza kukufezekisa kwinqanaba elilandelayo.
Ixesha lokuthumela: Agasti-15-2022
