Iminyaka elishumi yokuqhubeka phambili, iminyaka elishumi yokuzinikela ngokungagungqiyo.I-DINSENkutshanje ibhiyozele iminyaka elishumi yasekwa. Ukubonisa umbulelo ngokuthenjwa kwabathengi bayo kunye nokuzinikela kwabasebenzi bayo, inkampani ibambe umbhiyozo owahlukileyo onesihloko esithi “Umgangatho Ubeka Ikamva, Umanyano Ludala Ubuhle.
Umbhiyozo waqala ngoividiyo echukumisayo evela kubathengi, bedlulisela iminqweno yabo kwiintaba nakwiilwandle. Amaqabane avela eYurophu, kuMbindi Mpuma, kuMzantsi-mpuma weAsia, nakwezinye iindawo abonakalise ukuqaphela kwawo okukhulu iDINSEN'simibhobho yentsimbi ethambileyo, imibhobho yesinyithi esenziwe ngentsimbikunyeizixhobo zokufakelwa: “Iipayipi zeDINSEN azinaxinzelelo, azivuzi, kwaye zihlala ixesha elide, nto leyo eyenza zibe zezona zibalaseleyo kwiiprojekthi zethu!” Ezi ndumiso zisuka entliziyweni azibonisi nje kuphela umgangatho wemveliso yeDINSEN, kodwa zikwangqina nesicwangciso sokwakha ihlabathi sophawu.
Emva koko, bonke abasebenzi batyelele iSimba Farm ukuze benze umsebenzi wokwakha iqela. Kwindawo yendalo, yangaphandle, wonke umntu uthathe ikhefu kwiishedyuli zakhe ezixakekileyo ukuze afumane amava obugcisa bendabuko baseTshayina bokwenza iifeni ze-lacquer, bamkela umoya wobugcisa. Ipateni eyahlukileyo yefeni nganye ye-lacquer, njengenkqubo yokuphosa ngokuchanekileyo kwipayipi nganye yesinyithi ye-DINSEN, ifuna umonde, ubuchule, kunye nobuchule. Ngelixa bepeyinta iifeni, abasebenzi baqonda ukuba umgangatho ophezulu uvela ekuqwalaseleni ngenyameko kwiinkcukacha, eyona nto iphambili kwiimveliso zeepayipi zeDINSEN, ezithengiswa kumazwe ngamazwe.
Emva kwamava okusebenza ngezandla, iqela likwathathe inxaxheba kwimidlalo emininzi yokusebenzisana. Le midlalo ivumele wonke umntu ukuba asebenzisane ukuze agqibezele imisebenzi, iphinda idale ukuhlanganiswa okungenamthungo kwenyathelo ngalinye kumgca wemveliso—ukusuka ekufakweni kwepayipi ukuya ekuhlanganisweni kwenkqubo yepayipi. I-DINSEN ihlala ibeka phambili ukusebenza kweqela kunye nokuphucula inkqubo. Phakathi kokuhleka novuyo, umanyano lweqela lwaqiniswa ngakumbi, kwaye wonke umntu wafumana ukuqonda okunzulu ngomsebenzi wakhe “wokwakha inkqubo yepayipi ethembekileyo kunye.”
Kwisidlo sangokuhlwa, abasebenzi bakhwela eqongeni ukucula, bevakalisa uthando lwabo kunye neminqweno emihle kwinkampani. Umoya wawufudumele kwaye wamkelekile, ubonisa indlela uphawu lweDINSEN oluqinileyo noluthembekileyo ngayo njengemibhobho yentsimbi, kodwa lukwabonakalisa ukuchukumisa komntu.
Ekupheleni kwesi siganeko, uMthetho oYilwayo wathabatha iqonga ukuze enze intetho. UhlaziyeUhambo lwe-DINSEN oluthathe iminyaka elishumi ukususela ekusekweni kwayo ukuya ekubeni ngumthengisi wehlabathi weepayipi zesinyithi ezithambileyo, kwaye sibulele abathengi bayo behlabathi kunye nabasebenzi ngokuthembana nokuzinikela kwabo: “Kwiminyaka elishumi edlulileyo, sifumene udumo kwimarike ngemibhobho yethu yesinyithi esisemgangathweni ophezulu kunye nezixhobo.Kwiminyaka elishumi ezayo, i-DINSEN iza kuqhubeka nokwandisa ubukho bayo kushishino lwemibhobho, ikhuthaza ukuveliswa kwemveliso kunye nokuphuculwa kweenkonzo, ivumela iiprojekthi ezininzi zamazwe ngamazwe ukuba zisebenzise imibhobho ekumgangatho ophezulu, eyenziwe eTshayina! Injongo yethu kukuba ngumthengisi weempawu zemibhobho ekumgangatho wehlabathi kwaye sizise 'Made in DINSEN' kwihlabathi elibanzi!
Iminyaka elishumi yobugcisa bokwenza imibhobho ethembekileyo; umbono wehlabathi udibanisa ikamva. I-DINSEN iza kusebenzisa lo mbhiyozo njengendawo yokuqala yohambo olutsha, iqhubeka nokusebenzela imakethi yehlabathi ngemibhobho yesinyithi ethambileyo ekumgangatho ophezulu, imibhobho yesinyithi ephosweyo, kunye nezixhobo, kunye nokusebenza namaqabane ukwenza elinye ishumi leminyaka elizukileyo!
I-DINSEN, imibhobho edibanisa ihlabathi, umgangatho ophethe ikamva!
Ixesha lokuthumela: Agasti-29-2025
